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Music May 17, 2017

2017 BET Awards Nominees List

We are one month away from the 2017 BET Awards and the list of nominees is outstanding! It’s somewhat predicable, but also a bit bewildering– for example, Cardi B being up for Best Female Hip-Hop artist, alongside Missy Elliot, Nicki Minaj and Remy Ma? Some raised eyebrows, but a round of applause for the Love & Hip-Hop star nonetheless. To the surprise of no one, Beyonce is in the lead with seven nominees, including her nomination for Album of the…

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Lifestyle Music May 15, 2017

New Song Alert | ASAP Rocky, Frank Ocean, Lil Uzi Vert and Quavo

New beats from Frank Ocean’s “Blonded Radio” is just what we all need right about now. Each episode of Blonded Radio features new music debuts every week, and May 15th just happened to be the most lit! Episode 6 of the show was hosted by Frank Ocean, Vegyn and Roof Access, which premiered A$AP Rocky’s new song, “RAF”, featuring a hot list of artists like Lil Uzi Vert, Quavo, and mystery man Frank Ocean. There are two different versions of “RAF”, let…

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Events Fashion Music May 1, 2017

Dave East Pop-Up Shop and Meet & Greet

To celebrate the launch of his new merchandise, rapper phenomenon Dave East, stopped by our South Street location in Philly to promote the line and to meet & greet with fans. The event was set to the tunes of DJ Greg Nitty and energetically commentated by DJ Cosmic Kev. The afternoon was filled with alluring Dave East fans, merch to shop, camera phones waving around the air and even deliciously personalized Dave East cupcakes. For those of you who were…

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Fashion Lifestyle Music April 24, 2017

DJ Megan Ryte Talks Style and Equality

Why wait until Wednesday to praise our goddesses when we’re crushing pretty hard today. Usually Mondays are devoted to men only, but today, we’re celebrating a different #MCM: Music Crush Mondays. We got our eyes set on a special woman that is dominating in a male-populated industry, DJ Megan Ryte. She represents a culture where women in the music industry are confidently owning their skills and values against the arbitrary stereotypes that are stacked against them. So, don’t call Meg…

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Fashion Music April 20, 2017

Nova & VILLA Talk Fashion and Music

  The Rap Game Has Just Begun ICYMI: Lifetime’s series The Rap Game season 3 crowned 16-year-old rapper phenomenon, Nova, as So So Def’s newest artist. The show centered around 5 talented young rappers with dreams of becoming the next rap God. These young talents are also being mentored by Executive Producer and musical legend, Jermaine Dupri. While battling it out against each other on a weekly basis, their minds were always on that golden ticket—that So So Def gold…

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Events Music April 3, 2017

Re-Grand Opening | The Lox Special Appearance

Once again, our re-grand store opening was a major success! Detroit was the location and it was nothing short of a good time. Day 1 kicked off with live music from DJ Main Event and DJ Lime Lightz. To sweeten up the long wait outside, our first 30 customers in line were greeted with a $25 VILLA gift card to go towards their VILLA shopping experience. Things got even more exciting the next day. With music from Twist 1000 and…

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Lifestyle Music March 9, 2017

Notorious B.I.G. 20th Anniversary | Remembered in Timbs

“Timbs for my hooligans in Brooklyn.” R.I.P. to, arguably, one of the greatest rappers of all time, Notorious B.I.G., as we celebrate the 20th anniversary of his death. The lyrical assassin blessed Brooklyn rap don spent a short time in the spotlight making hits after hits with Ready to Die and Life After Death, alongside Puffy, Mase and Junior M.A.F.I.A. Fortunately, his music lives on because he left his mark so strong as the illest to ever grace a mic.…

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Events Lifestyle Music March 1, 2017

VILLA x ‘The Lox’ Hits NYC Streets

VILLA and The Lox roamed the city of NYC to promote their first new album in 16 years, ‘Filthy America…It’s Beautiful.’  Last week, we got a call from close friends to the VILLA fam—the legendary hip-hop trio, The Lox (Jadakiss, Sheek Louch and Styles P).  They asked us to tag along with them for the day as they promote their first album in 16 years entitled, ‘Filthy America…It’s Beautiful.’ Feeling like we were on top of the world at this…

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Campaign Fashion Lifestyle Music December 22, 2016

Jahlil Beats | Timberland Brogue Boot ‘Sundown’

When it comes to fashion and music, Jahlil Beats definitely knows the strong bond both elements play in today’s culture. That’s why VILLA is taking another step towards strengthening that relationship by collaborating with the Timberland brand and featuring, yet another, talented hip-hop artist. Jahlil Beats is no stranger to the game of hip hop. His passion started at the age of 12, escaping him from the everyday pressures of his community in Chester, PA. Over the years, he was…

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Campaign Fashion Lifestyle Music December 21, 2016

Jadakiss | Timberland 40 Below ‘Superboot’

VILLA sat down and reminisced with Jadakiss just days after his newest album dropped, and on the eve of Timberland’s relaunch of their iconic Timberland 40 Below Superboot. It turns out, Jadakiss is no stranger to the 40 Below boot. In fact, his history with Timberland reveals his love for family and for the sneaker/boot craze-phenomenon. He remembers not being able to fit into the pair of Timbs that he wanted, and also knowing the size of the movement that…

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