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Missed a special VILLA happening? Here’s a recap.

Events November 7, 2017

Meek Mill Sentenced to 2-4 Years in Prison

photo courtesy of Hypebeast Philly’s own Meek Mill faces time behind bars for violating his probation. The “Save Me” rapper has been skating on thin ice lately from two incidents involving “reckless endangerment” in NYC and St. Louis. Meek was on probation for a 2008 conviction for drug and gun charges and previously violated it by traveling without permission. He received house arrest, but the money making machine didn’t seem to take so kindly to these strict enforcements. As this…

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Events November 6, 2017

New Release | Air Jordan Retro 11 ‘Win Like ’82’

As one of the most sought-after Jordan releases since the 90s, the Air Jordan 11 returns in this laid-back color scheme for all fans of this silhouette. Staying true to the original, patent shiny leather covers the mudguard in a deep shade of navy. It’s made by a clean shade of white across a canvas crafted upper. Perfect against those winter elements, the shoe features lightweight design which is durable. The Midnight Navy AJ11 features an integrated lacing system which keeps…

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Events Fashion Lifestyle October 25, 2017

PUMA Celebrates its 50th Anniversary

#FORALLTIME Global Sports Brand PUMA announces the 50th anniversary of the iconic Suede. The Suede made its debut in 1968 and became a gamechanger in sport and culture. From track stars to trap stars, from basketball courts to b-boys’ cardboard, the Suede is #ForAllTime. “The Suede simply represents what we at PUMA stand for as a brand,” says Helmut Fischer, PUMA’s chief archivist. “Taking a standard and making it a must-have. Being iconic.”   To honor the Suede’s 50th anniversary,…

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Campaign Events Fashion Lifestyle Release October 20, 2017

New Balance 247 “The Collective” Preview Party

#VILLAVIBES…ICYMI The wait was over, so the hype was in full swing! We finally got the chance to introduce our newest collab with New Balance at our preview party! Dubbed “The Collective,” this New Balance 247 is a representation of a group of artists working together to create a single piece of artwork. We hosted the evening’s event at the Bok Bar and the glow up was real…literally! The former vocational school turned artistic creative venue got a full 247-VILLA makeover.…

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Events Fashion October 10, 2017

Amber Rose x Reebok Freestyle “Muva Fuka” Release Event

Over the weekend, we hosted an event to celebrate the release of Amber Rose’s new Freestyle Trainer Hi from Reebok. As all of our customers gathered at our Chicago location to snag a pair of the burgundy gems, many couldn’t wait to see the bombshell model herself. The Amber Rose x Reebok Freestyle Trainer Hi “Muva Fuka” is a premium spin on the the former early 80s athletic style. Rose’s take on the sneaker features a pony hair upper executed in…

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Events Lifestyle Music September 7, 2017

Philly Weathers The Storm For Another Successful Made In America Festival

By Jay Holz, Guest Blogger Who said you can’t have fun at a music festival if there’s torrential downpour? This past Labor Day weekend, the city of Philadelphia once again hosted the annual Budweiser Made In America Festival. Shutting down the Benjamin Franklin Parkway, the weekend was dedicated to great music, tasty food and drinks, and a diverse crowd of festival goers plotting on getting as close to the 5 stages as possible. Day 1: Made In America had attendees…

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Events Lifestyle Music September 6, 2017

VILLA Views | MIA Invites Celebs to Pose With the New Timberland ‘Ghost’ Boot

Last weekend we were excited to host a VILLA Suite Experience during the Made in America festival: celebrating the launch of the Timberland “Ghost” Boot. The two-day event was catered by delicious food and celebrity pop-up appearances to pose with new all-white 6″ premium classic. It was great to see everyone’s responses to the new boots + mingling and enjoying the suite experience  — lots of highly ‘grammable moments were had. Scroll through to see more photos!…

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Events Lifestyle Music July 25, 2017

Meek Mill In-Store Appearance + Album Signing

Last night, VILLA hosted an in-store album signing for Philly’s own number 1 rapper, Meek Mill. This is Meek’s third studio album, entitled Wins & Losses. During the release, he dropped the singles, “Glow Up,” “Issues,” “Young Black America,” and “Whatever You Need.” This new album consists of heavy hitters in the game like, Lil Uzi Vert, Yo Gotti, Quavo, and many more. Meek also dropped a visual movie to go along with the album release. Each part has previewed a…

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Community Events July 7, 2017

Kevin Hart Day Celebrated in North Philly

Kevin Hart is a big deal, people! So big, in fact, the city of Philadelphia dedicated his birthday as the official Kevin Hart Day. June 6th, 2017 marked 38 years since Comedian entered this world and Philly represented that by throwing an elaborate block party in his hometown. Kevin grew up in North Philly on Erie Ave, so it made sense to host the day of fun at Max’s Steaks alongside Germantown and Erie ave. Mayor Jim Kenney and Councilman…

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Events June 27, 2017

Top Secret “Meet Me Here” Yeezy 350 Sign Up

It was all Bond meets Bourne, but without the weapons, when we decided to create a top secret “sign up to purchase the Yeezy 350” location. This all began with the phenomenon of the Yeezy being such a coveted adidas shoe that people would literally travel a great distance for a chance to own a pair. Paying homage to the Zebra pattern, we posted up at the Philadelphia Zoo and Snapchatted our location to our viewers with clues to our…

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