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Missed a special VILLA happening? Here’s a recap.

Events June 27, 2017

Top Secret “Meet Me Here” Yeezy 350 Sign Up

It was all Bond meets Bourne, but without the weapons, when we decided to create a top secret “sign up to purchase the Yeezy 350” location. This all began with the phenomenon of the Yeezy being such a coveted adidas shoe that people would literally travel a great distance for a chance to own a pair. Paying homage to the Zebra pattern, we posted up at the Philadelphia Zoo and Snapchatted our location to our viewers with clues to our…

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Community Events June 8, 2017

2017 #ReachHigherPhilly College Signing Day!

photo courtesy of Philadelphia Public School : The Notebook  On Wednesday June 7, 2017, VILLA participated in the 3rd Annual #ReachHigherPhilly College Signing Day. The Reach Higher Initiative was set forth by Former First Lady Michelle Obama’s effort to inspire and pursue young students in America to take charge in their future and to seek further education. The First Lady worked effortless to rally the country around President Obama’s “North Star”goal — that by 2020, America will once again have…

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Events June 5, 2017

Karen Civil In-Store Book Signing + Q&A

Last evening at our South Street store location, we played host to a special guest and longtime VILLA friend, the one and only successful, intelligent, media maven: Karen Civil. Karen was interviewed by our Field Marketing Manager and her real-life friend, Anthony (Munch) Steele, with questions asked about her success as a mogul in the music industry, her relationship with VILLA, and her influence in the digital world. She also welcomed guests to a book signing of her first book…

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Events May 30, 2017

Release Event | “Uptempo Experience”

ICYMI, we hosted the release of the Triple White Uptempo Experience at our Chicago store this weekend! Unlike any other VILLA release parties, we got the chance to showcase all three Air Max Uptempos: The Air Max 2 Uptempo ’94, Air More Uptempo ’96 and the Air Max Uptempo ’95. The event was filled with food, friends, live music and a live Uptempo inspired painting. Our customers also got to shop around our store for a summer outfit to match their…

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Events Music May 25, 2017

VILLA Hosts Puma Clyde X COOGI “Biggie Hour” Event

“Honeys wanna chat, but all we wanna know is where the party at?” This is probably what you were thinking on your way to VILLA’s Puma Clyde X COOGI “Biggie Hour” Event. If you weren’t in attendance last night, it’s all good baby, BABY! We’re here to catch you up on what you missed. To perfect the old-school vibe, we hosted the event at the famous Philly spot, Silk City Diner. The Diner’s nightclub area features red and neon lighting,…

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Community Events May 22, 2017

Panel Discussion for the Institute of Hip Hop Entrepreneurship

On Sunday, May 21st, VILLA’s VP of Marketing, Setfree Richardson, and Manager of Community Engagement, Rodney Robbins, participated in an interactive panel discussion for the Institute of Hip Hop Entrepreneurship. Setfree and Rodney shared knowledge about VILLA’s history and values, innovative practices in marketing and corporate social responsibility, and their experience working in the retail & sneaker industry, in general. IHHE is a 9-month program for Philadelphians between the ages of 18 and 32 using hip hop’s best practices to…

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Events Fashion May 4, 2017

Yeezy Boost 350 V2 Release Event

Cleveland, Ohio | Store #95 Last week, we proudly hosted another live raffle for the adidas Yeezy Boost 350 V2 in Cleveland, Ohio. With great anticipation for this launch, we raffled off a few pair of the triple white Yeezys to family and friends that were in attendance. Per usual, the VILLA experience is less of a shopping experience and more of a fun, easy-going lifestyle for all of our customers. Our Cleveland store location was filled with food and drinks,…

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Events Fashion Music May 1, 2017

Dave East Pop-Up Shop and Meet & Greet

To celebrate the launch of his new merchandise, rapper phenomenon Dave East, stopped by our South Street location in Philly to promote the line and to meet & greet with fans. The event was set to the tunes of DJ Greg Nitty and energetically commentated by DJ Cosmic Kev. The afternoon was filled with alluring Dave East fans, merch to shop, camera phones waving around the air and even deliciously personalized Dave East cupcakes. For those of you who were…

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Community Events April 18, 2017

EITC Event | Meet & Greet

THE EITC DEADLINE IS TODAY. Do you love free money? If you were at our EITC event this past Saturday, you would probably check ‘yes.’ This event centered around informing working individuals and families about the EITC refund and how important it is to file by April 18. Followed by fun, prizes and a special meet and greet with Eagles NFL player, Rodney McLeod. In case you missed it, here are some photos: The amazing DJ Hvnlee on the ones and…

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Community Events April 17, 2017

A’s For J’s Takes NYC | Student Profiles

Excitement filled the bus as VILLA and the A’s For J’s students embarked on a Jordan Brand themed day of fun activities. We arrived at Terminal 23, Jordan Brand’s top notch Basketball facility for youth and high school players, and the adventures began. We partnered up with Triple Threat Mentoring for some entertaining team-building exercises. Some of the activities included a Jeopardy-inspired trivia game, a cool “Rock, Paper, Scissors” competition and a block-building avatar show-off. All of these exercises operated…

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