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Community November 20, 2017

Soleful Time of the Year | Holiday Toy Drive

Donate a new, unwrapped toy to help your community this holiday season! The purpose of the Soleful Time of the Year Toy Drive is for us to help bring cheer to those who are less fortunate in our communities. Our goal is to collect 5,000 toys companywide and donate these toys to a local non-profit organization in each district.   Key Things To Remember: Customers who are interested in reserving a pair, but are not donating a toy, may come on…

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Community Lifestyle October 18, 2017

Meet Creative Ambassador for the New Balance 247 ‘The Collective’ : Ron English

We connected with contemporary artist Ron English to serve as a creative ambassador to influence the launch of The New Balance 247 “The Collective.” Ron English is one of the most prolific artists of our time. Coined with the term POPaganda, his work is described as a mash-up of high and low cultural touchstones and has been seen in museums, movies, television and all around the streets.…

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Community Events July 7, 2017

Kevin Hart Day Celebrated in North Philly

Kevin Hart is a big deal, people! So big, in fact, the city of Philadelphia dedicated his birthday as the official Kevin Hart Day. June 6th, 2017 marked 38 years since Comedian entered this world and Philly represented that by throwing an elaborate block party in his hometown. Kevin grew up in North Philly on Erie Ave, so it made sense to host the day of fun at Max’s Steaks alongside Germantown and Erie ave. Mayor Jim Kenney and Councilman…

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Community Events June 8, 2017

2017 #ReachHigherPhilly College Signing Day!

photo courtesy of Philadelphia Public School : The Notebook  On Wednesday June 7, 2017, VILLA participated in the 3rd Annual #ReachHigherPhilly College Signing Day. The Reach Higher Initiative was set forth by Former First Lady Michelle Obama’s effort to inspire and pursue young students in America to take charge in their future and to seek further education. The First Lady worked effortless to rally the country around President Obama’s “North Star”goal — that by 2020, America will once again have…

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Community Events May 22, 2017

Panel Discussion for the Institute of Hip Hop Entrepreneurship

On Sunday, May 21st, VILLA’s VP of Marketing, Setfree Richardson, and Manager of Community Engagement, Rodney Robbins, participated in an interactive panel discussion for the Institute of Hip Hop Entrepreneurship. Setfree and Rodney shared knowledge about VILLA’s history and values, innovative practices in marketing and corporate social responsibility, and their experience working in the retail & sneaker industry, in general. IHHE is a 9-month program for Philadelphians between the ages of 18 and 32 using hip hop’s best practices to…

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Community Events April 18, 2017

EITC Event | Meet & Greet

THE EITC DEADLINE IS TODAY. Do you love free money? If you were at our EITC event this past Saturday, you would probably check ‘yes.’ This event centered around informing working individuals and families about the EITC refund and how important it is to file by April 18. Followed by fun, prizes and a special meet and greet with Eagles NFL player, Rodney McLeod. In case you missed it, here are some photos: The amazing DJ Hvnlee on the ones and…

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Community Events April 17, 2017

A’s For J’s Takes NYC | Student Profiles

Excitement filled the bus as VILLA and the A’s For J’s students embarked on a Jordan Brand themed day of fun activities. We arrived at Terminal 23, Jordan Brand’s top notch Basketball facility for youth and high school players, and the adventures began. We partnered up with Triple Threat Mentoring for some entertaining team-building exercises. Some of the activities included a Jeopardy-inspired trivia game, a cool “Rock, Paper, Scissors” competition and a block-building avatar show-off. All of these exercises operated…

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Community Events April 10, 2017

Event Announcement | Earned Income Tax Credit

VILLA is proud to host this year’s Earned Income Tax Credit (EITC) event with special hosts, TV personality, Quincy Harris and Councilman Allan Domb. The purpose of this event is to bring awareness to those who may be eligible for the earned income tax credit. This is a family-friendly event that will be filled with music, prizes and special guests. Special appearance from Philadelphia Eagles football players Marcus Smith & McLeod.  What is EITC? EITC is a federal tax refund…

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Community January 16, 2017

MLK Day of Service 2017

On Monday, January 16, 2017, about 100 VILLA employees participated in the 22nd Annual Martin Luther King, Jr. Day of Service at Girard College in Philadelphia, PA. This was expected to be the largest MLK Day of Service in the nation, with more than 145,000 volunteers participating in some 1,800 projects. This year, we worked with non-profit organizations Stop Hunger Now and Philabundance to prepare meals for families in need and disaster relief victims. We also built book shelves while…

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Community December 23, 2016

Holiday Toy Drive

VILLA held the 2nd Annual Holiday Toy Drive to help bring cheer to those less fortunate in the communities we serve. The toy drive ran from Monday, November 28th to Wednesday, December 21st. Each district partnered with a local non-profit or community organization to be the recipient of the collected toys. Some of the organizations we partnered with were: Karen Mumford Cancer Foundation, Cleveland, OH Fortunate Kids Community Organization, Detroit, MI Young Educated Athletes, Inc., Philadelphia, PA Each customer who donated a…

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