As with most shoots, our aim is to curate a very distinct and direct vibe, one which is crisp and easily ascertained by viewers. On first sight of the boot, we were instantly reminded of goth style. The all-black upper and sole paired with the solo silver zip and Timberland tree logo made me reminiscent of followers of the “emo” trend which any high schooler has either taken part of or witnessed firsthand. That being said, we curated the editorial with that culture in mind.
Naturally, the styling was all black. Included in the styling set were cargo pants with zips that would complement the boots as well as a plain black hoodie. A flannel was included in a few shots to provide some contrast and versatility. The mood of the shots can also be described to be dark with a grungy vibe— muted colors, bland settings and stark, glaring poses by the model. An unfinished construction site was the location of choice as it brought everything full circle to the heart and soul of Timberlands as they’re first and foremost construction boots. The goal was to mix fashion with function and the styling combined with the location definitely encapsulated that goal precisely while still being subtle. With the edits, we wanted to adhere to our abstract, “cut + paste” style. Included in the edits are animations which display the shoe in a unique manner using our artistic vision… a different approach to the term “editorial”.